M2M United 2008 Speakers

Brian Anderson, Vice President of Marketing, Axeda
Brian Anderson joined Axeda in the fall of 2001 has been integral to both the marketing and product strategy of the company. Mr. Anderson has over 20 years of software marketing and product development experience with a strong background in Web-based business applications, application servers and infrastructure, databases, and development tools. Mr. Anderson holds a bachelors degree in computer science from the Illinois Institute of Technology.
Joe Barkai, Practice Director, Product Lifecycle Strategies,
Manufacturing Insights

Joe Barkai manages the product-lifecycle strategies research and advisory program at IDC Manufacturing Insights, covering product-lifecycle management, asset-lifecycle management, design collaboration, and lean enterprise.
Scott Barkley, Vice President, Products, Jasper Wireless
Scott has been working in the enterprise software application industry for the last 8 years. Most recently, Scott held the position of Director of Products at Siebel Systems responsible for two emerging product categories in the Life Science vertical: Customer Data Integration (CDI) and Incentive Compensation Management (ICM). Prior to Siebel, Scott served as the Director of Business Development for a wireless test management software vendor.
Richard Baxter, President & CEO, Mesh Systems
Richard founded Mesh Systems in 2005 with the vision of leveraging the Internet and emerging wireless technologies to deliver valuable M2M applications. He has more than 25 years of business and technology experience.
Kenneth Bednasz, Head Field Applications Engineer, Telit Wireless Solutions
Kenneth is charged with the successful testing and certification for Telit’s products, which enable machines, devices, or vehicles to communicate via mobile networks. Bednasz is an accomplished manager with experience managing both GSM and CDMA wireless products through the North America network operator processes. He boasts a strong technical understanding of GSM / GPRS, CDMA, and other wireless technologies.
Andrew Berman, Senior VP and GM, Mobile and M2M, Sierra Wireless
Andrew comes to Sierra Wireless from AirLink Communications, where he spent nearly three years as Chief Executive Officer before the company was acquired by Sierra Wireless in May 2007. While at AirLink, Andrew led the company through a period of strong growth and helped establish the company as a leader in high value fixed and mobile wireless data solutions for industrial and public safety applications.
Dominique Blanc, Product Manager, ABB Robotics
Dominique is product manager with ABB Robotics. ABB is a leading supplier of industrial robots and modular manufacturing systems/services, helping manufacturers to improve productivity, product quality, and work safety.
Barry Blount, Director of Business Development, GreenPeak Technologies
Barry brings many years of experience in sales, marketing, engineering and business development in the semi-conductor industry. Prior to his position at GreenPeak, Mr. Blount worked at Colorado Microcircuits as Director of Sales and Applications where he was responsible for the worldwide sales and applications engineering of advanced ceramic and organic packaging and assembly services for compound semi-conductor devices.
Alex Brisbourne, President & Chief Operating Officer, KORE Telematics
An M2M Pioneer and frequent commentator on the industry, Alex has much experience in wireless, enterprise, and fixed line services, sitting on the Boards of numerous technology companies in the US and Canada.
Sara Brown, Manager of Communications, Americas Region, Wavecom
Sara has been with Wavecom for two of its 15 years. Previously, she worked in technology marketing and advertising for some of the world's greatest electronics and component brands including IBM, Lenovo, AVX, and more.
Robert Brunbäck, Strategic Business Manager, Telenor Sweden AB
Robert Brunbäck is responsible for strategic business development within the area of M2M / Telematics at Telenor Sweden. He brings 7 years of experience in large-scale M2M deployments and go to market strategies from an European mobile carrier perspective.
Mark Buccini, Director, Worldwide Strategic Marketing, Texas Instruments
Mark is responsible identifying and nurturing emerging and future applications in the field of embedded processing with specific emphasis on advanced energy metering, ultra-low power, energy harvesting, alternative energy generation and wireless sensor networks.
Jason Carabetta, Vice President, Business Development, ORBCOMM
Jason is responsible for ORBCOMM's business development activities in North America. He manages ongoing partner activities and forms new relationships with companies in the machine-to-machine space and is well versed in a variety of wireless communications technologies, including satellite, cellular and dual mode/ hybrid networks.
Roger Dewey, President & CEO, Telit Wireless Solutions, Inc.
An internationally recognized leader in the emerging areas of wireless Internet and M2M communications, Roger Dewey is President and CEO of Telit Wireless Solutions, Inc. Dewey is leading Telit’s emergence into the North American M2M marketplace, focusing the company’s efforts on telematics, fleet management and automatic meter reading industry sectors.
Robin Duke-Woolley, Founder and CEO, Beecham Research
Robin is Founder and CEO of Beecham Research and a Principal of Harbor Research, and specializes in the development of the M2M market worldwide. He has more than 30 years experience in the telecom/IT industry as a director and general manager in international vendor companies and as an independent consultant.
Joe Emde, Vice President, Americas, Red Bend Software
Joe handles all sales and customer delivery activity in the Americas, Red Bend’s fastest growing market. Previously, Joe served as Director of Business Development at Comverse with responsibility for the sale of Comverse’s handset software and related capabilities to OEMs and service providers. Joe also oversaw a number of business development partnerships in the areas of content, applications, and technology.
Patrick Esposito, President & COO, Augusta Systems
Patrick R. Esposito II is the Co-Founder, President and COO of Augusta Systems, a leading provider of intelligent enterprise network technologies. The company’s technologies enable collaboration and communications between enterprise networks and edge assets, including sensors, actuators, wireless sensor networks, RFID systems, video devices, and other edge-of-network systems and devices.
Dennis Fairfield, Business Development Manager, B&B Electronics
Dennis has 20 years of experience in the Industrial Automation market, with both product and sales Management. He has been involved in the market as an end user, manufacturer, and distributor of industrial automation.
Dean Fledderjohn, General Manager of M2M Business Segment, Kyocera Wireless
Dean Fledderjohn is the general manager of the M2M business segment at Kyocera Wireless. He works with emerging technologies, wireless operators, hardware and software developers, systems integrators, and end user organizations to help shape the emerging M2M landscape. Dean has been in the data and telecommunications industry for over 20 years, with the past 12 years dedicated to mobile and wireless data and associated applications.
Peter Fowler, Vice President, Wireless Modules Division, Siemens
Peter Fowler brings 20 years of technology industry management experience to his current position. Mr. Fowler launched Siemens' Wireless Modules expansion to North America and runs the 5 years ago. Siemens’ GSM North American market share exceeds all competitors combined.
Gerald Frank, Founder and CTO, Tridium
Gerald founded Tridium in 1996 and was the President and CEO until 2002 when he assumed his present role. Gerald brings 40 years of high tech experience and leadership. Beginning his career in communication systems with the Air Force, he later worked as a semiconductor engineer and a computer-engineering manager at Texas Instruments. In 1979, Mr. Frank joined the Robertshaw Controls Building Automation group.
Michael Freudmann, Vice President Sales & Business Development, eDevice S.A.
Michael is responsible for eDevice's global sales operations including direct and channel sales. He is also responsible for developing and managing eDevice's services business including the development of partnerships with telecommunication network providers worldwide.
Dr. Chanan Gabay, New Business Development Director, Motorola.
Dr. Gabay, has had extensive experience in business development and top management positions in the EC projects (m-ToGuide, REACT, COM2REACT).
Keith Gelinas, Vice President, Sales and Marketing, The Morey Corp.
Keith was recruited to The Morey Corp. in 2004. His responsibilities include complete P&L responsibility for Sales & Marketing, including the selling process, market strategy and positioning, product focus, pricing strategy, and. Keith serves as a key member of the Executive Leadership Team. Keith has been instrumental in developing the current growth strategy, centered on Morey developed product platforms.
Bob Gemmell, Vice President of Engineering, RFM
Bob is responsible for the development of module and systems hardware/software products. His career spans 30 years as an engineer, marketing/business development manager, start-up company consultant, and entrepreneur.
Maan Ghanma, Director Mobile Communications, CETECOM
Maan Ghanma joined CETECOM back in 1999 and has since taken on the roles of Test Lab Manager and Deputy Quality Manager. Ghanma is heavily involved in technical committee meetings such as: PTCRB (PTCRB Type Certification Review Board), GCF (Global Certification Forum), and PVG (PCS Validation Group). His management role at CETECOM is backed by seventeen years of experience in product certification.
Andrew Goddard, Mobility Applications Consulting Group, AT&T
Andrew works to provide technical and business support to enable the wide variety of Value Added Resellers within the AT&T Business Alliance Channel. Andrew has over 15 years experience in the commercial wireless sector.
Manash Goswami, Director, Business Development, Mobile Devices Business, Motorola
Manash leads the marketing and business efforts for next generation wireless technology and WiMAX devices ecosystem initiative. Since 1996, Manash has served in senior roles regarding the wireless industry at Motorola.
Linda J. Gould, Senior Marketing Manager, AT&T Mobility
Linda manages AT&T’s Specialty Vertical Device portfolio as well as the business development aspects of device certification. Prior to joining AT&T, Linda worked in marketing roles at Microsoft and Motient/ARDIS focusing on mobile and embedded devices as well as enterprise communication solutions. Linda is a graduate of Orlando College with a BS in Computer Information Science and the Executive MBA program of Lake Forest Graduate School of Management.
Dave Hoover, Managing Director of Research and Development, Wavecom
Dave is Managing Director of Research and Development for Wavecom, Inc. He brings over 15 years of wireless development experience to his current position, in which he leads the hardware, software, and validation development of innovative CDMA, GSM, and satellite M2M devices and solutions.
John Horn, National Director, T-Mobile
John Horn has been at T-Mobile for over six years during which time he has developed and managed Indirect Distribution for the California launch. During the last four years he has focused specifically on developing the M2M program and go to market strategy. He is working with T-Mobile’s European partners on M2M programs that can be supported in the US and Europe.
Richard Hutchinson, General Manager, Usage Based Insurance, The Progressive Group of Insurance Cos.
Richard was named General Manager of Usage Based Insurance in 2007. Prior to this, Richard served as Customer Experience Process Manager where he was responsible for the quoting and buying experience of Progressive’s Direct customers. He has also served as General Manager for the Northeast Division, the Agency Business Unit, and a variety of other marketing roles.
Joe Jumayao, Director of Business Development, Qualcomm Enterprise Services
In his current role, Joe leads QES's partner relationship management as well as managing the M2M solutions group. Jumayao joined Qualcomm in 1994 with over 10 years of IT experience. Joe has held various key roles focused on the commercialization of mobile satellite communications primarily in Latin America, Europe, Canada and Malaysia.
Mo Kapila, Director of OEM Sales, Quatech
Mo Kapila directs business operations for Quatech’s wireless product lines. Mo joined Quatech in 2005 as part of its merger with M2M pioneer DPAC Technologies. Mo has over 13 years experience working in the Wireless and Telematics industries in key positions across sales, business development and product management.
Jon Keller, Sales Director, Reactrix Systems
Jon has more than 20 years sales and marketing experience in media and advertising, holding positions with leading media companies. Jon has been influential in the evolution of Reactrix into a media sales organization.
Laurie Lamberth, Independent Analyst, Wireless Industry
Laurie earned her stripes with Nextel Communications, joining the launch team of Nextel's first market in Los Angeles in 1993. She served in a variety of marketing and business development roles with Sprint Nextel, including leading the company's M2M partner development activities from 2004-2006. Laurie recently co-authored a research paper on the global M2M industry.
Michael Lang, Executive Vice President, Sales & Marketing , Numerex
Michael has been in this role since January 2008 and directs the focus and execution of sales and marketing. From 2006 through 2007, Michael served as Senior Vice President of Sales at Numerex and President of Airdesk, LLC. From 1988 to 1997, Mr. Lang founded and led a wireless voice and data services company and also co-founded an Internet services company, which was sold to Verio in 1997.
Frank Lee, Executive Chairman, Magenta Technology
Frank leads Magenta, a company of Russian-based developers of commercial multi-agent applications. Since studying mathematics at Cambridge, Frank has worked internationally, leading IT companies in many sectors.
Tom Lehn, Vice President of Operations, RACO Wireless
Tom Lehn is Vice President of Operations and oversees all aspects of business development for RACO Wireless, a division of RACO Industries. Tom has over twenty years of experience in the data collection and wireless industries and has been instrumental in GPS vehicle tracking and other start-up enterprises for RACO Industries.
Sam Lucero, Senior Analyst, M2M Connectivity, ABI Research
Sam Lucero focuses on market analysis of wireless sensor networking, a nd cellular M2M. His research experience across multiple networking and semiconductor markets gives him a broad outlook on how wireless connectivity markets are evolving.
Gary Marrs, Senior Field Application Engineer, Lantronix
Gary Marrs joined Lantronix in September 2001 and serves a Senior Field Application Engineer. He is responsible for helping customers design-in Lantronix networking solutions. Marrs holds a Bachelor of Science in Electrical Engineering from Illinois Institute of Technology in Chicago, IL and an MBA from DePaul University, Kellstadt Graduate School of Business.
Jim McDonnell, Senior Director, Smart Services Technology Group, Cisco
With 20 years in IT and technology service, Jim drives the strategy and development of next-generation support technology which help customers, partners and Cisco network engineers operate networks effectively, maximize network operations, and reduce troubleshooting time. Under Jim’s leadership, his team developed several key Cisco Smart Services capabilities including Smart Call Home and Cisco Smart Care Service.
Dan McDuffie, VP Business Development, Wyless
Dan is a 19-year veteran of the telecom, Internet and wireless business. He began his career as a sales executive with Comtel Group, and eventually became their Vice President of Sales. He moved into the international telecom and internet arena as VP Business Development for Interoute Communications and was CEO of their North American division, with over $100 Million in revenues.
Jim McGlone, Vice President of Sales, Tridium
Jim is the vice president of sales for Tridium. Prior to coming to Tridium, he has overseen the business development and sales of industrial software and control systems globally. Jim began his career as a nuclear reactor operator for the US Navy, and has worked in industrial automation for independent distribution, as a corporate regional sales manager and global business development manager.
Bill Molesworth, Vice President, Marketing, Orbcomm
Bill Molesworth is Orbcomm's VP of Marketing. In addition, he currently manages their terrestrial wireless services business. He has been with Orbcomm for approximately five years.
Rod Montrose, CEO and Founder, AVIDwireless
Rod Montrose the founder of AVIDwireless has vast experience at both technical and executive levels. He graduated from University of Waterloo, Canada’s premier Engineering University. His career began at Motorola, when data communications was in it’s infancy. Montrose provides the technology vision making AVIDwireless’ a proven leader in M2M space.
Jeff Newman, Chief Strategy Officer, Senior VP, Business Development, Enfora
Jeff joined Enfora in 2001 as VP of Business Development and additionally assumed the role of Chief Strategy Officer. In this role, he is responsible for setting corporate strategy and identifying, developing and managing new business opportunities for Enfora’s next generation wireless products.
Stratton Nicolaides, CEO, Numerex
Stratton Nicolaides has served as Chairman of the Board since December 1999, and Chief Executive Officer since April 2000. He has extensive entrepreneurial and operating experience in data communications and security and is a co-founder of Numerex. In addition, he has been involved in several M&A and capital markets transactions.
Lino Osegueda, Director of M2M Sales, Wavecom
Lino joined Wavecom in 2006 and is responsible for sales of M2M wireless communication solutions to key accounts in the Home & Security, Automated Meter Management, Sales & Payment and Control & Monitoring industrial segments. Lino has more than 20 years experience in the telecommunication industry.
Tom Parrish, Director of Business Development, Airbiquity
Tom handles partner-based service offerings, including wireless carrier VAR programs, call center services, content and location-based applications, connected services strategy, and personal navigation device market.
Marc Petock, Vice President, Global Marketing & Communications, Tridium
Marc heads strategic marketing, brand management, marketing programs and communications. He serves as an advisory board member to M2M magazine and was recognized by Realcomm as one of the top 35 People to Watch in 2008.
Bruce Pittman, Dir. of Flight Projects, ACES
Bruce has been in high-technology product development, project management, and system engineering for more than 30 years. He spent 11 years working at the NASA Ames Research Center working on a number of flight projects.
Craig Priest, Vice President, Middleware & Applications, Enfora
From positions of Logistics Director at Wal-Mart to Transportation Solutions Vice President at i2 Technologies, Craig has a diverse background as an operational user of logistics systems, and as an architect for building leading industry solutions. His current responsibilities are to insure delivery of game-changing software solutions to the wireless industry,further innovating location-based service providers.
Chris Purpura, Senior Vice President of Marketing, Aeris Communications
Chris Purpura joined Aeris in 2007 and is responsible for all marketing and product management activities. He has more than 15 years experience in Internet, infrastructure software, and VoIP communications companies both private and public. Chris holds a Bachelors degree in Political Science from the University of California, San Diego.
Cliff Quiroga, Sr. Director, Product Management, Sharp Electronics
Cliff brings 20 years of experience to his current role. He is responsible for all Sharp U.S. office equipment, as well as promotion, marketing, R&D and planning. Cliff has been with the company for 13 years.
Bob Ralston, President and Founder, Feeney Wireless
Bob Ralston is the president and founder of Feeney Wireless. Prior to his involvement with Feeney, Bob acted as the engineering supervisor for a public utility. In this role he oversaw the development and deployment of one of the nation’s first integrated mobile data systems. When founded in 1999, Feeney was a pioneer in the use of cellular wireless data for public safety mobile data systems. Among many other firsts, Feeney architected the first mobile data system for a public safety customer using NetMotion Mobility.
John Rouse, Director of Sales, Coronis Systems
John is a sales executive with eighteen years of experience in sales management, marketing, business development and strategic planning. He has extensive knowledge in the field of ultra low power wireless solutions for M2M Applications in the Wireless Sensor Networks, Industrial Automation, Smart Metering and RFID.
Robert Rubin, CEO, SkyPatrol
Robert has been in his current role since 2003. He previously served as President and founder of Litestream Technologies and President of Strategic Technologies and also serves on many nonprofit boards and committees.
John Schwartz, Technology Strategist, Digi International
John joined Digi in July 2006 with over 10 years of embedded, RF design, and project management experience. In this position, he evaluates new standards and technologies, resulting in proposed product direction, provides product training internally and externally, and supports technical media relations and white paper development.
David Schwarz, Sr. Vice President, Mobile Electron
With over 20 years experience in the wireless data communications industry, David is one of the true industry pioneers, having held senior management positions with GTE and Intel during the course of his career.
Jeffrey Smith, President and CEO, Ublip
Jeff is considered a pioneer in Internet, wireless, and remote monitoring. He is the founder of several startups including OnRamp/Verio, SensorLogic, and Ublip Jeff currently serves on the Board of Numerex.
Jenna Stramaglio, Director of M2M Engagements, MWA Intelligence
Jenna is responsible for enterprise-class M2M program implementations including: sales, account management, customer requirement gatherings, custom engineering efforts, training, support, and professional services. Prior to assuming her position, Jenna was one of the top performing Account Managers for Global Imaging Systems, a Xerox company.
Maurice Thompson, Director of Open Development, Verizon Wireless
Maurice is responsible for identifying and enabling device solutions to access the Verizon Wireless network by utilizing the new Open Development device specifications and testing processes.
Carrie Wertheim, Key Account Manger, Blueslice Networks
Carrie is responsible for driving strategic business development activities for the North American, Caribbean and Latin American markets. Carrie brings 12 years of extensive experience to Blueslice.

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